Imagine a world where fresh food is delivered straight from an ATM-vending machine. Well, that is not the case quite yet, but Sprinkles Cupcakes has taken a step in that direction. On Tuesday, the store opened a 24-hour vending machine in front of its Beverly Hills store. Fresh cupcakes are placed into the machine daily, and people can just order from the screen, swipe, and voila… cupcakes.
The chain plans to place these ATMs at all of their stores across the United States. Each machine will contain around 600 freshly baked cupcakes. Each nicely boxed cupcake will cost $4 compared to the $3.25 unboxed price from the actual store.
The point of the machines was that the stores had to largely increase their hours to keep up with the demand. This helps to make the cupcakes available at all hours for their customers. The idea came to the owner, Candace Nelson, while she was pregnant. “I was pregnant with my second child, and I thought, ‘I’m the owner of a cupcake bakery, and even I can’t get a cupcake in the middle of the night.”