Google Searches are Now Encrypted: What Does It Mean For You?

If you’re an avid Google User, then you’ve probably noticed that if you’re signed in to google services, you now have a secure search. On the top left of the page you’ll now see that the website is being rendered from “https://google.com” the SSL or “Secure Socket Layer” is going to be used for encryption to keep your searches secure from people snooping around. The secure version has been on the works for several months now, but according to Google,  the new option is going to make it automatic for the users that are signed in.

When you’re signed in to any of the Google services, and you make a search, Google will return your query results encrypted, which pretty much means that only you and the Giant will know what you’re searching for. But don’t worry, if you’re and advertiser, you don’t have to worry about not getting any stats on  the ads that are being clicked. The only ones that are going to see a change, are the website owners that check to see who’s coming to their website, SSL will now prevent you from seeing where they came from and how they got to your site.

One of the main concerns that has been going around for several owners is the dreaded SEO, owners now feel like they wont have access to valuable data. The SSL will let you know when someone comes to your site, but it’s not going to let you know who it was. It’s also  not going to let you see what keywords they searched for. SEO traffic is going to be reported still, but if you’re an SEO expert that uses keyword analysis to track your searches, you won’t be able to use those anymore from anyone that’s logged into a Google Service. You can still get a lot of the information through webmaster tools, but it’s not as accurate as it used to be. So that’s that – what do you think about the move?