Television’s out; the Internet is in. In the past few years, the population of folks getting their television from the Internet has drastically increased. More than one-third of U.S. Internet users are watching videos online every day. And the top sites are exactly what you’d think: Netflix users average over 10 hours per month of video watching time, with YouTube and Hulu coming in at almost three hours a piece. The average Internet video viewer watches 239 videos per month, with an average length of almost six minutes per video. That’s about 28 hours per month — a lot of time away from the TV.
Educational shows are popular on the Internet, but nothing can top good old entertainment. Students are three times more likely to watch content on their laptops than they are on basic cable. It’s easier, probably cheaper, and more convenient. In fact, 83% of 18-29 year olds claim to watch some, most, or all of their favorite television shows online. Not even one-third of this same population feels that they need to own a television set in order to entertain themselves with their favorite shows.
In June of 2012, Netflix viewers streamed one billion hours of content in a single month, for the first time in Internet history. Every Netflix subscriber watches an average of 80 minutes on the site per day, more than 35 hours per month. While television took 80 years to reach an average of 290 million Americans, online streaming video has achieved and audience of about 125 million Americans in less than a decade. Gone are the days of the boob tube; now, it’s the days of YouTube.