Have you ever heard the story about the little engine that can? well, MySpace fits that story very well. For some reason MySpace does not want to stay out of the Social media realm and the once dead social giant is getting rebooted.
MySpace’s new senior VP of global marketing Al Dejewski said that he’s working on a new focus for the site that will rely heavily on the music hub and create a site that will compete against iTunes, Spotify, and Vevo.
“No other music destination online today can claim the breadth of partnership we have with the four major music labels in addition to the tens of millions of independent artists and the libraries of their songs.”“We have over 70 million active users globally on a monthly basis, and in the U.S. it’s in the 30 [million] to 40 million range right now,” Mr. Dejewski said. “It’s no small database by any means. While we may have lost some traction to people like Facebook, things like LinkedIn are a very different proposition in my mind. We have a very broad reach and footprint today and one we can capitalize upon, no question about it.”
So it looks like were going to have yet another music streaming website available for us. The only good thing about this possible future MySpace revamp is that it will open up a new service for all the bands that are barely starting up into the music world. Sure, iTunes and Spotify have hundreds of songs to chose from, but most of the songs are from professional artists and bands. But what happens to all the little local bands? If it wasn’t for MySpace most of them go unnoticed.
We already know that MySpace has lost the fight of the social networks, but I think it still has a very strong chance at doing something with it’s music section of the site. Let’s hope that Specific Media has a very ingenious plan up it’s sleeve to give MySpace a second breath.