What Channels Influence the Social Consumer?

Most consumers now days rely on the web when they’re in the market to find something new, but where exactly are they looking?

According to this great graphic by M Booth and Beyond, it really depends on what they’re looking to buy. In other words, the products dictate which web sources consumers will choose to get their information from. If you take a closer look at the info-graphic below, you’ll get a better idea of where everyone is looking for new products, and trust me…some of the data will really surprise you.

For example:
– Out of the 12 popular products researched, Foursquare has the largest influence on cookware products.
– Similarly, Facebook has the biggest influence on baby products.
– 66% of consumers researching beauty products, click on an online ad.

Check out the full graphic below to learn more: