When fans of the Batman Series visited visit the site for the film The Dark Knight Rises — now in production for a July 20, 2012 release — you’ll end up in a black screen accompanied by a track featuring eerie chanting. The fans began to take shots as to what the chanting was all about, until a guy from SuperHeroHype Forums using the name of “Riskproduction” used an audio program and he found that the spectrum in the audio said “#thefirerises.” the all so famous twitter hashtag.
After following the maze of trends they finally landed on a Twitter account @TheFireRises, which features hundreds of tweets linking to this site, featuring an image of actor Tom Hardy as super villain Bane. But this was no ordinary image, the image was composed of thousands of individual images from Twitter, and Facebook that composed the image by clicking the “add me” link at the top left of the screen.
Talk about advertizing campaigns uh? and the dedication of fans to try and figure out what it all means, not a bad move by DC with their new movie. They definitely got the viral status they wanted for this movie. I can’t wait for the next one to come out, they have some big shoes to fill after the Joker died.